BITTERSWEET needed something specific: not just buzz, but reviews. Amazon reviews are the currency that convinces browsing readers to click "buy," and for backlist or momentum-stalled titles, low review counts are often the real bottleneck

Priya Anand had spent seven years building a self-help and personal development imprint inside a mid-size publishing house. Under her editorial leadership, the imprint had developed a reputation for books that were rigorously researched, accessibly written, and genuinely useful, a combination that sounds obvious but is rarer in the category than it should be. Her authors were credentialed, her titles were well-reviewed, and her sales were steady.