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Reader Outreach for Bible Devotionals for Teen Girls
A devotional isn't competing for a spot on someone's TBR pile the way a novel is — it's asking for a year of someone's mornings. That kind of book doesn't succeed by reaching the most readers; it succeeds by reaching the right ones — teen girls, and the parents, youth leaders, and mentors buying for them, who are genuinely wrestling with identity, insecurity, and faith.

Veronica Mathai
Aug 22 min read


Scaling a Book Coach's Course Launch
Our client, a successful book coach and author, was experiencing the kind of growth most entrepreneurs dream of. Her course enrollment was rapidly increasing, a testament to the value she provided. However, this rapid expansion came with significant growing pains. She lacked a systematic approach for onboarding new students and, consequently, struggled to keep existing students engaged. This operational chaos meant she was spending more time on administrative tasks than on he

Veronica Mathai
Jan 302 min read


Transitioning into Fiction Writing: How Novel Writing Inspired My Personal Growth
The first time I said aloud that I wanted to be a professional writer, I was sitting across from a friend at lunch, my voice barely more...

Veronica Mathai
Oct 13, 20246 min read
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