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Outreach Campaign for Unshakable a 7-step self-care guide.
Ravi came to the table with a piece already in motion — Unshakable's social media presence was up and running. What the publisher needed wasn't a full campaign build from scratch, but a focused hand on outreach: getting the book in front of the readers, reviewers, and platforms that would actually move it, without duplicating work already being done on the social side.

Veronica Mathai
Aug 22 min read


The Operational Engine Behind a Successful Podcast Campaign
Tristan Cole was, by every external measure, a publishing success story. A business strategist and executive coach whose first book on organizational leadership had sold steadily for three years, he had built a modest but loyal readership, a respected reputation in corporate consulting circles, and enough credibility to land a second book deal with a larger publisher than his first. The new book is a practical guide to leading through uncertainty aimed at mid-level managers a

Veronica Mathai
Mar 65 min read


Launching a Book When the Publisher Can't Do It Alone
Serena Blackwell had waited eleven years to hold her debut novel in her hands. A middle school librarian by day and a writer by night, she had revised the manuscript through three agents, two near-misses with major publishers, and one global pandemic before finally landing a two-book deal with a respected independent press.

Veronica Mathai
Mar 55 min read


Plot Structure Simplified: Creating Cohesive and Compelling Stories
A plot or story structure is a sequence of events that guides the author from start to end. This is where the storyteller incorporates twist

Veronica Mathai
Oct 14, 202413 min read
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