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Full Launch Management for Colonel Khan & the Mystery of the Falcon Feather
A debut launch carries more risk than a backlist push — there's no existing review base, no algorithm history, no audience to reactivate. Worse, MQ had no social media platform at all going in. Colonel Khan & the Mystery of the Falcon Feather was over a decade in the making, introducing a classic "gentleman investigator" into a genre where readers are famously loyal to established series.

Veronica Mathai
Aug 22 min read


Building a Digital Presence That Sells Without Selling
Dominic Okafor had every credential a nonfiction author could want. A former journalist with bylines in three national publications, a decade of experience covering the intersection of technology and culture, and a debut book — a deeply reported exploration of algorithmic bias in everyday life — that his publisher genuinely believed had crossover potential. Smart, timely, and written with the kind of clarity that made a complicated subject feel urgent and accessible.

Veronica Mathai
Mar 54 min read


Rescuing a Book Launch from Production Chaos
Our client was just two months away from her highly anticipated book launch, but the entire production process was on the verge of collapse. Disorganization, missed deadlines, and a lack of clear communication threatened to derail months of hard work and jeopardize the launch date itself. The author was overwhelmed and facing an impossible task of coordinating everything herself.

Veronica Mathai
Jan 302 min read


BookTok Outreach That Moved the Sales Needle
Our client, a talented fiction author, had penned a fantastic book. However, despite its quality, it was struggling to gain traction within the crucial BookTok and Bookstagram communities – platforms known for their ability to launch books into bestseller status. Without a presence on these platforms, her book was missing out on vital reviews and social media buzz.

Veronica Mathai
Jan 302 min read


Scaling a Book Coach's Course Launch
Our client, a successful book coach and author, was experiencing the kind of growth most entrepreneurs dream of. Her course enrollment was rapidly increasing, a testament to the value she provided. However, this rapid expansion came with significant growing pains. She lacked a systematic approach for onboarding new students and, consequently, struggled to keep existing students engaged. This operational chaos meant she was spending more time on administrative tasks than on he

Veronica Mathai
Jan 302 min read
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